Creating iOS apps begins with clarity about the audience, the core function, and the problems to solve in the initial release. A thorough discovery phase helps define the MVP, pick an appropriate architecture, and avoid features that look good on paper but fail to improve actual usage.

After the foundation is laid, attention turns to UI behavior, performance, and stability across different iPhone models and iOS versions. Consistent navigation patterns, disciplined state management, and thoughtfully planned integrations (payments, authentication, analytics, and backend APIs) make the product easier to maintain and scale after it hits the App Store.